The ability of casual users to make use of the London Cycle Hire scheme has been delayed again. TfL are now saying it will be the “end of the year” before you will just be able to just turn up and hire a bike without being a member. Supportive in public of Serco (the company running the scheme), the Mayor’s Transport Advisor Kulveer Ranger described this turn of events as a “fucking PR disaster” in private. No shit, Sherlock. Not allowing casual users onto the scheme is bad in itself – a key feature of the advertised scheme is not operating. Worse however it means one of the key assumptions that makes the scheme work at all (even for members) is now substantially undermined. Expensive and badly managed, the cycle hire scheme is now stuck between a rock and a hard place.
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